Propelia is a UK Launch Accelerator that specialises in helping extraordinary Founders navigate uncertainty. We do this via our LAUNCH PROGRAMME which evaluates and then leverages the Founder's journey, in order to give us the insight and ability to further hone in on the complex market problem they are currently trying to solve. A few case studies below demonstrate how we consistently help our clients navigate uncertainty and launch more successfully.
You care about how you look, what you wear, where you eat and work but not how you hear. The Founder of Mumbli engaged our Launch Programme to help them launch a platform that helps you navigate cities via sound. Reversing the market logic from one of Hearing Loss towards a new positioning of 'Hearing Gains'.
SOCIAL BROADCASTS //
Building on the interest and momentum around podcasts, Social Broadcasts uses the magic of audio to re-tell and re-imagine personal stories and social conversations, for a fresh transmission of the contemporary narratives that matter most. We worked with the Founder to help them launch this new type of audio storytelling and a globally accessible audio archive of current social history.
We worked with the Co-Founders to help them with the navigation around the launch of a new disruptive brand 'Heights'. With life becoming increasingly noisy, occupied and stressful for many people, particularly Millennials working in tech, Heights aims to create a new space in which to elevate the mind via pioneering insight, groundbreaking products and unique branded content.
FORWARD PARTNERS //
Engaged by the Founder of leading VC Forward Partners to use our Launch Programme to navigate a new platform that embodied and built on the lean methodologies of Silicon Valley. The result was the launch of ‘The Path Forward’. Arguably now the leading early stage hub and platform in the UK and central to client’s internal and external strategy and comms.
Engaged by the Founder of Settled - which for the last 3-4 years has been disrupting the broken property ladder - to use our Launch Programme to radically re-think and repositioned the Scale Up within the crowded Proptech space. The result was development and launch of 'Homecode' - which has the goal to fundamentally mediate all the strands of data that underpin and informs property transactions.
settled.co.uk // homecode.com
EXPERIENCE TRAVEL GROUP //
Engaged by the Co-Founder to engage with the competition from AI and algorithms. Enabling their customers to search and book travel at the click of a button and sites like Airbnb enabling them to 'travel like a local'. The key insight was realising this had little to do with technology and much more about radically reframing what a travel experience now meant in terms of both the internal expertise of their team and the shifting perspective and demands of their customer demographics.