THE GUIDANCE SYSTEM FOR START UPS
9 out of 10 Start Ups are expected to fail after they launch. Why is this? At Propelia we have consistently seen that as a Start Up matures and migrates from its original launch journey and initial team, often what is being navigated towards is always just out of reach, with the promise of that market win continually around the corner. This can often create critical daily stress and an operational disorientation that can be confusing for everyone involved.
Introducing CO-PILOT, the "Guidance System" that finally empowers Founders, Teams and Stakeholders in Start Ups to better navigate the Horizons they are engaged in, that inform the Pathways they need to explore, in order to understand the Black Box of underlying risk that informs their Start Up journey.
We first started to explore these ideas by actually talking to Founders about them in our mini podcast series TOO BiG To SCALE. We then continued the enquiry with our Table Crowd dinner and further held and stimulated this discussed with this popular post, which delved deeper into why 9 out 10 start ups are expected and deemed to "fail".