We are the UK's Accelerator that helps Founders of Start Ups and Scale Ups navigate their product journey and market category in order to disrupt their sector. We achieve this via two Launch Programmes: FLIGHTPATH for Founders Journeys and AIRSPACE for Market Categories. Case Studies below share how Propelia has been engaged by its clients to help them consistently launch the extraordinary.
You care about how you look, what you wear, where you eat and work but not how you hear. The Founder of Mumbli engaged Flightpath to help them launch a platform that helps you reclaim how you creatively experience and translate sound. Reversing the market logic from one of Hearing Loss towards a new positioning of 'Hearing Gains'.
SOCIAL BROADCASTS //
Building on the interest and momentum around podcasts, Social Broadcasts uses the magic of audio to re-tell and re-imagine personal stories and social conversations, for a fresh transmission of the contemporary narratives that matter most. We worked with the Founder to help them launch this new type of audio storytelling and a globally accessible audio archive of current social history.
We worked with the Co-Founders to help them with the navigation around the launch of a new disruptive brand 'Heights'. With life becoming increasingly noisy, occupied and stressful for many people, particularly Millennials working in tech, Heights aims to create a new space in which to elevate the mind via pioneering insight, groundbreaking products and unique branded content.
FORWARD PARTNERS //
Engaged by the Founder of leading tech VC Forward Partners to navigate the Airspace of a new IP driven platform that embodied, built on and rivalled the lean methodologies of Silicon Valley. The result was the launch of ‘The Path Forward’, arguably now the leading early stage hub and platform in the UK and integral to client’s internal and external strategy and comms going forward.
Introduced by Connect Ventures and then engaged by the Founder of Settled - which for the last 3-4 years has been disrupting the established broken property chain - for the navigation of a new Airspace that radically re-thought and repositioned the Scale Up within the crowded Proptech space. This has the goal to fundamentally reframe the various strands of data that underpins and informs all property transactions.
EXPERIENCE TRAVEL GROUP //
Engaged by the Co-Founder to engage with the competition from AI and algorithms helping their customer search and book travel at the click of a button and sites like Airbnb enabling them to 'travel like a local'. The key insight for the client was realising this Airspace had little to do with technology and much more about radically reframing what a travel experience now meant in terms of the internal expertise of their team and the shifting perspective and demands of their customer demographics.